UK National Lottery Launches New Ad Campaign

The UK National Lottery’s latest TV adverts are sure to attract attention with the humor involved in poking a bit of fun at celebrities.

The AMV BBDO agency created the “Please Not Them” campaign based on the idea that everyone has big win lottery dreams.

The first ad in the series features television presenter and journalist Piers Morgan in an amusement arcade titled Piers Pier.

Piers Morgan Advert: